Priyanka+Dalwadi

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Strategy report
TO: Proximity social networking team FROM: Priyanka Dalwadi DATE: Sept 29, 2009 SUBJECT: Orkut strategy analysis

Here is my Orkut strategy analysis. Even though Orkut is not the most popular social network in the United States, it is very popular among Gen-y in Brazil and India. (Karch 2009) Whether Gen-y in United States will adopt Orkut or no depends on whether Orkut can offer more interactive applications like Facebook and Twitter. Orkut is a public, free access social networking service, designed to help users meet new friends and maintain existing relationships. It was launched on January, 2004 by Google, as an independent project of Orkut Buyukkokten, a Turkish software engineer. In August 2008 Google announced that Orkut would be fully managed and operated in Brazil, due to its popularity there. (Wikipedia 2009) Advertisement is the only source of Orkut revenue; it totals just about $50 million a year. (businessweek.com) The primary force driving competition for Orkut is Facebook and Myspace in the United States. And due to the large Brazilian and Indian population Orkut is doing well in India and Brazil. Orkut's competitors are also other social networking sites including Friendster and Ning. Ning is a more direct competitor, as they allow creation of Social Networks which are similar to Orkut's communities. (Arrington 2009)
 * Profile**
 * Competitive landscape**

There are four different ways Google had chosen to fight their compitetors:
 * Orkut’s strategy**

· Orkut is one of the most visited websites in India and Brazil. In fact, as of May 2009, 49.83% of Orkut's users are from Brazil, followed by India with 17.51%. To please their existing, Indian customers, orkut is now in Indian languages like, Hindi, Bengali, Marathi,Tamil, and Telegu. (Sullivan 2009) · Even if Orkut continues to grow in popularity in the United States; it may be hard for Google to translate that into significant growth. So while Google may benefit from showing more ads to Orkut members who are driven to Google search or Google apps, direct revenue from Orkut may go higher. In the long run, Google seems to be planning to add a social layer on top of the entire suite of Google services, with Orkut as their initial main source of social graph information and, possibly adding third party networks to the back end as well. Social networks would have little choice but to participate to get additional distribution and attention · Recent reports suggest that Orkut is planning to release its Application Program Interface (API) to the public. This means that any freelance developer may use the API to develop applications for Orkut users. Releasing API will also make Orkut a more critical in the commercial aspects. Now Orkut becomes another avenue for these companies to reach to their target customers. These factors will help Orkut in not just maintaining its lead over other social networks in the Indian market, but also create new markets as users find more interesting things to do with their orkut profiles than just scrapping.(Sullivan 2009) · Orkut also has a simplified site for mobile users. "m.orkut.com". (Kharif 2009) Although Orkut is already so popular among Non-North Americans Gen-y like in Brazil and India, However demographics have a big role in the success and popularity of orkut. Like I mentioned earlier, orkut is very international and maybe not very attractive to the Gen-y in United States. In North America, Facebook and Myspace are more attractive to the Gen-y. I believe, however that Orkut’s biggest challenge is not just the demographics of people that use Orkut, but it might also be what Orkut is designed to do. When you compare Orkut to another social networking site, Orkut might seem too simple. It is not very attractive in terms of applications.
 * Gen-y implications**

Arrington, Michael, Google to “out open” Facebook. (September 2007) retrieved on September 23rd 2009 from [] Karch, Marziah, “Social networking with orkut” Retrieved on September 23rd 2009. From [] Kharif, Olga, “Google’s Orkut: A world of ambition” (October 2008) retrieved on September 24th 2009 from http://www.businessweek.com/technology/content/oct2007/tc2007107_530965.htm Sullivan, Danny, “Google releases Orkut social networking service”. (January 22, 2004). Retrieved on September 20th 2009 from [] Wikipedia. (2009, September 2). Orkut Retrieved September 21, 2009 from http://en.wikipedia.org/wiki/Orkut.
 * References**

Blog proposal
TO: Proximity social networking team FROM: Priyanka Dalwadi SUBJECT: Blog post proposal DATE: October 22, 2009

I propose that we do our Proximity blog post on use of Orkut by organizations in North America. This post can be used to attract a new group of clients in North America, who may not yet understand the social networking diversity. Social networking sites like Orkut are a great way to promote a business nationally. Orkut however can also be used by Clients to promote a business internationally in two ways: 1.) clients can create their own group/page and Orkut users can join that group. 2.) List out all of their products in the group page, so Orkut users can browse through products and order online.
 * Rationale**
 * Sources**
 * http://en.blog.orkut.com/2009/06/advertising-on-orkut.html**
 * http://heartmates.blogspot.com/2009/06/your-ad-on-social-network-advertising.html**

Report proposal
TO: Proximity Social Network Team FROM: Priyanka Dalwadi DATE: November 24, 2009 SUBJECT: Proposal for report on women on Facebook and its effects on jobs

More employers are becoming increasingly Internet-savvy, and not just relying on pristine resume and recommendations when assessing a potential employee. Employers want more personal information and are willing to check Facebook to get to know the real Employee. Employers are increasingly using Facebook to check up on potential and current employees including women. People have been disciplined at work, have missed out on job positions, or have even been dismissed due to comments they've left on Facebook and similar sites. Women especially have to be careful. I propose to write a report on how Facebook can affect women from either getting a job or losing a job and what can be done to protect women on this issue.

A recent survey of companies by CareerBuilder.com found that 45 percent of respondents said they screen potential job candidates by perusing their profiles on social media sites such as Facebook in search of warning signs that a candidate might not be a good fit. Employers search for following things when screening a candidate: · Provocative or inappropriate photographs or information. · Content about drinking or using drugs. · Bad-mouthed previous employer, co-workers or clients. · Showed poor communication skills. · Made discriminatory comments. · Lied about qualifications. · Shared confidential information from previous employer. Women are still not getting the credit they deserve in one very important place, at work. Women are highly under-represented in upper-level management. The main argument is that a "glass ceiling" still exists in the workplace. As women already have to prove enough to get to the upper level position, Facebook should not be even more of a barrier between women and the glass ceiling. Clients of proximity who wish to target Gen-y women who ever wish to find a job they desire, need this report to save themselves from Facebook and the harm it can cause them in order to get a job or keep a job. The proposed report “women on Facebook and its effects on jobs” will cover the following topics: · Employers are using Social networking sites to research possible women candidates. · Women have the existing problem of the glass ceiling at work place. · Facebook is a very popular site for employers to find information on possible candidates because of the information it can provide to the employers. · Tips to protect a Facebook account from possible Employers. The report will also include an attachment with an example of a Facebook page of a woman who accidently put her personal information on her page for the whole world to see. The following items are key sources for the report. Anderson, Joann. (October 16 2007). //Your Facebook can hinder job chances//. November 12, 2009.[] Anderson reports a few tips on how women can save themselves from Facebook. She gives a few tips about A few tips: Block or un-tag your pictures. Edit your interests. List just your less-controversial interests. Mind your group membership. She also said that, these precautions won't guarantee you a great job after college. But it's better to save face now on Facebook than having to explain major goofiness during a job interview.
 * Need**
 * Topics**
 * Sources**

Foster, Jason. (September 14, 2009). //Dude, Seriously, Facebook could cost you a job//. November 12, 2009, [] Foster provides a few DOs and DONTs on Facebook. It also talked about what career builder look at on Facebook. Some DO’s are; clean up “digital dirt” before you begin your job search, consider setting up your own professional group on sites like Facebook to establish relationships with “thought leaders, recruiters and potential referrals.”. Some DONTs include; don’t forget others can see your friends, so be careful about who you accept and don’t mention your job search if you’re still employed.

Hali, Ali. (February 24 2009). //Make sure your Facebook profile doesn’t lose your job//. November 11, 2009. [] Hali speaks about different steps you can take in order to clean your profile and to keep it that way. It also talks about the reason your profile should be clean. Also gives some examples of companies which use facebook as a hiring tool. = = = = Mauser, Daniel. (September 24, 2009). //Facebook group may cause women their jobs//. November 14, 2009. [] Mauser specifically talks about women and how facebook pictures can ruin a women’s impression at work. Mauser interviewed Wiggy Silverston, a counselor at San Jose State. She said that “People can and will jump to conclusions about your behavior based on images. Forget that you were dressed like a slutty strawberry or whatever on Halloween and made out with someone dressed like a slutty Amish girl. All people are going to see is “Whoa, Fulanita dresses slutty and will make out with anyone.”

Williams, Kyle. (July 11, 2009). Can your MySpace or Facebook page cause you a job? November13,2009.[] Williams suggests that, “as someone who assists in hiring decisions, I think it would be far better to just stay away from these sites during the hiring process. You could lose a perfectly capable candidate who you made a misjudgment about because of the music they have playing, or the clothes they are wearing in what is not intended to be a professional environment”.



Team conference presentation proposal
//paste team conference presentation here//

Sales letter and report prospectus
December 3, 2009 Ms. Nayna Dave, Director of Marketing Apsara Day Spa 6400 Baltimore National Pike Catonsville, MD 21228

Dear Nayna:

I am glad to have talked with you yesterday at the Proximity’s Next Generation Media seminar regarding Apsara Day Spa’s need to promote its brand and services to Gen Y consumers. Enclosed you will find a prospectus for the report I mentioned describing different ways you can use Social Networking sites like Facebook to promote your spa.

According to our conversation yesterday, you noted that Apsara Day Spa must establish brand identity with Gen Y now in order to sell its products and services to them when they are looking for beauty Treatments and Spa Body services. I believe that if you give proximity a chance to help you promote your business using Internet and Social networking site, you will be able to achieve your goal of attracting Gen Y to your Full service spa.

We can provide you with online surveys that will make Gen Y aware of your business. We will ask them about their beauty regime. Using their survey responses, Proximity can forward those clients to your Spa for any beauty services. Proximity will also make a page for you on Facebook. Since we know Facebook is very popular within Gen Y this would be a great way to show them the services you offer with pictures. Our research shows that using social networking is very effective strategy for reaching Gen Y than buying conventional banner ads.

I invite you and your staff to join us at Proximity’s Towson office for a special focus group session on Apsara Day Spa’s Gen Y brand image. After that session, you can meet with members of our group to discuss how Proximity can help you meet your marketing goals.

Sincerely, Priyanka Dalwadi Associate Media Analyst

PROSPECTOUS:


 * //connecting with Gen Y using on-demand media// ||

** Women on Facebook and its effects on jobs ** Facebook can affect women from either losing a job or getting one ||
 * Priyanka Dalwadi

More employers are becoming increasingly Internet-savvy and not just relying on pristine resume and recommendations when assessing a potential employee. To find personal information they check Facebook. Employers are increasingly using Facebook to check up on potential and current employees especially women.
 * **//__ The problem __//**

||

This report details on how to protect Gen-y women from losing their jobs or getting jobs, there are some Tips to protect their Facebook accounts from possible Employers. First is to check your Privacy settings, clean up your profile and keep your profile clean. If the women Proximity clients follow these three simple steps, it can help them save their jobs or getting a new job.
 * **//__ Proximity’s on-demand media solution __//**

||
 * Available now at [|www.proximity] . **** edu **

FINAL REPORT: **Women on Facebook and its effects on jobs ** Facebook can affect women from either losing a job or getting one By: Priyanka Dalwadi    Fall 2009          <span style="font-family: "Times New Roman","serif"; font-size: 12pt; line-height: 115%;"> <span style="font-family: "Times New Roman","serif"; font-size: 12pt; line-height: 115%;"> <span style="font-family: "Times New Roman","serif"; font-size: 12pt; line-height: 115%;"> <span style="font-family: "Times New Roman","serif"; font-size: 12pt; line-height: 115%;"> <span style="font-family: "Times New Roman","serif"; font-size: 12pt; line-height: 115%;"> <span style="font-family: "Times New Roman","serif"; font-size: 12pt; line-height: 115%;"> <span style="font-family: "Times New Roman","serif"; font-size: 12pt; line-height: 115%;">Table of Contents <span style="font-family: "Times New Roman","serif"; font-size: 12pt; line-height: 115%;">Executive summary 1 <span style="font-family: "Times New Roman","serif"; font-size: 12pt; line-height: 115%;">Introduction: Facebook: Social Network 2 <span style="font-family: "Times New Roman","serif"; font-size: 12pt; line-height: 115%;"> Employers on Facebook 2 <span style="font-family: "Times New Roman","serif"; font-size: 12pt; line-height: 115%;">The Glass Ceiling 3 <span style="font-family: "Times New Roman","serif"; font-size: 12pt; line-height: 115%;">Tips to protect women from Facebook 4 <span style="font-family: "Times New Roman","serif"; font-size: 12pt; line-height: 115%;">Recommendations 5 <span style="font-family: "Times New Roman","serif"; font-size: 12pt; line-height: 115%;">Attachment 6 <span style="font-family: "Times New Roman","serif"; font-size: 12pt; line-height: 115%;">References 7 <span style="font-family: "Times New Roman","serif"; font-size: 12pt; line-height: 115%;"> <span style="font-family: "Times New Roman","serif"; font-size: 12pt; line-height: 115%;"> <span style="font-family: "Times New Roman","serif"; font-size: 12pt; line-height: 115%;"> <span style="font-family: "Times New Roman","serif"; font-size: 12pt; line-height: 115%;"> <span style="font-family: "Times New Roman","serif"; font-size: 12pt; line-height: 115%;"> <span style="font-family: "Times New Roman","serif"; font-size: 12pt; line-height: 115%;"> <span style="font-family: "Times New Roman","serif"; font-size: 12pt; line-height: 115%;"> <span style="font-family: "Times New Roman","serif"; font-size: 12pt; line-height: 115%;"> <span style="font-family: "Times New Roman","serif"; font-size: 12pt; line-height: 115%;"> <span style="font-family: "Times New Roman","serif"; font-size: 12pt; line-height: 115%;"> <span style="font-family: "Times New Roman","serif"; font-size: 12pt; line-height: 115%;"> <span style="font-family: "Times New Roman","serif"; font-size: 12pt; line-height: 115%;"> <span style="font-family: "Times New Roman","serif"; font-size: 14pt; line-height: 115%;"> Page 1 Women on Facebook and its effects on jobs. <span style="font-family: "Times New Roman","serif"; font-size: 14pt; line-height: 115%;">Executive summary <span style="font-family: "Times New Roman","serif"; font-size: 12pt;">More employers are becoming increasingly Internet-savvy and not just relying on pristine resume and recommendations when assessing a potential employee. To find personal information they check Facebook. Employers are increasingly using Facebook to check up on potential and current employees including women. People have been disciplined at work, have missed out on job positions, or have even been dismissed due to comments they've left on Facebook and similar sites. From a business standpoint, looking up job candidates’ online profiles is just a smart thing to do. After all, companies do criminal background checks, so a social background check makes sense. With the freedom of expression that comes with Internet outlets like Facebook, you can broadcast your face and personality to the world but expression that is too free can sideline you in the post-college job hunt. Women especially have to be careful, since "glass ceiling" still exists in the workplace. They have to prove themselves enough at work already; don’t let Facebook be another reason. To protect Gen-y women from losing their jobs or getting jobs, there are some Tips to protect their Facebook accounts from possible Employers. First is to check your Privacy settings, clean up your profile and keep your profile clean. If the women Proximity clients follow these three simple steps, it can help them <span style="font-family: "Times New Roman","serif"; font-size: 12pt;"> <span style="font-family: "Times New Roman","serif"; font-size: 12pt;"> <span style="font-family: "Times New Roman","serif"; font-size: 12pt;"> <span style="font-family: "Times New Roman","serif"; font-size: 12pt;"> <span style="font-family: "Times New Roman","serif"; font-size: 12pt;"> <span style="font-family: "Times New Roman","serif"; font-size: 12pt;"> <span style="font-family: "Times New Roman","serif"; font-size: 12pt;"> <span style="font-family: "Times New Roman","serif"; font-size: 12pt;"> <span style="font-family: "Times New Roman","serif"; font-size: 12pt;"> <span style="font-family: "Times New Roman","serif"; font-size: 12pt;"> <span style="font-family: "Times New Roman","serif"; font-size: 14pt;"> <span style="font-family: "Times New Roman","serif"; font-size: 14pt;"> <span style="font-family: "Times New Roman","serif"; font-size: 14pt;"> <span style="font-family: "Times New Roman","serif"; font-size: 14pt;"> Page 2 Women on Facebook and its effects on jobs <span style="font-family: "Times New Roman","serif"; font-size: 12pt; line-height: 115%;">Social networking is a very big part of people’s lives now a day. Even Cell phone companies attract their customers by using applications like Facebook on their phones. There are more than 350 million active users on Facebook. There are more than 65 million active users currently accessing Facebook through their mobile devices. It is not the best idea to put all personal information on Facebook for the whole world to see, especially your employer. <span style="font-family: "Times New Roman","serif"; font-size: 12pt;">Social networking sites have been used in the past to locate old friends and classmates but employers take it to the next level. More employers are increasingly using Social networking sites to check for possible Future employees or to check on existing employees. Women need to protect themselves by being exploited on these Social networking sites. It’s not just high school and College kids on Facebook anymore, Employers have learned the art of Facebooking also. Employers are increasingly using Facebook to check up on potential and current employees. People have been disciplined at work, have missed out on job positions, or have even been dismissed due to comments they've left on Facebook and similar sites. <span style="font-family: "Times New Roman","serif"; font-size: 12pt;"> A recent survey of companies by CareerBuilder.com found that 45 percent of respondents said they screen potential job candidates by perusing their profiles on social media sites such as Facebook in search of warning signs that a candidate might not be a good fit. Employers were particularly looking to see if their current or future employees have the following: <span style="font-family: "Times New Roman","serif"; font-size: 12pt;">
 * <span style="font-family: "Times New Roman","serif"; font-size: 14pt;">Introduction **<span style="font-family: "Times New Roman","serif"; font-size: 14pt;">: **Facebook Social Networking**
 * <span style="font-family: "Times New Roman","serif"; font-size: 14pt;">Employers on Facebook **
 * <span style="font-family: "Times New Roman","serif"; font-size: 12pt;">Provocative or inappropriate photographs.
 * <span style="font-family: "Times New Roman","serif"; font-size: 12pt;">Content about drinking or using drugs.
 * <span style="font-family: "Times New Roman","serif"; font-size: 12pt;">If they Bad-mouthed previous employer, co-workers or clients.
 * <span style="font-family: "Times New Roman","serif"; font-size: 12pt;">If they showed poor communication skills.
 * <span style="font-family: "Times New Roman","serif"; font-size: 12pt;">If they made discriminatory comments.
 * <span style="font-family: "Times New Roman","serif"; font-size: 12pt;">If they lied about qualifications and if they shared confidential information from previous employer.

<span style="font-family: "Times New Roman","serif"; font-size: 12pt;"> <span style="font-family: "Times New Roman","serif"; font-size: 12pt;"> <span style="font-family: "Times New Roman","serif"; font-size: 12pt;"> <span style="font-family: "Times New Roman","serif"; font-size: 12pt;"> Page 3 Women on Facebook and its effects on jobs <span style="font-family: "Times New Roman","serif"; font-size: 12pt;"> <span style="font-family: "Times New Roman","serif"; font-size: 12pt;"> <span style="font-family: "Times New Roman","serif"; font-size: 12pt;">Figure 1. Facebook homepageSource: ([] <span style="font-family: "Times New Roman","serif";">) <span style="font-family: "Times New Roman","serif"; font-size: 14pt;"> <span style="font-family: "Times New Roman","serif"; font-size: 14pt;"> <span style="font-family: "Times New Roman","serif"; font-size: 14pt;"> <span style="font-family: "Times New Roman","serif"; font-size: 14pt;">The Glass Ceiling <span style="font-family: "Times New Roman","serif";"> <span style="font-family: "Times New Roman","serif"; font-size: 14pt;"> <span style="font-family: "Times New Roman","serif"; font-size: 12pt; line-height: 115%;">The glass ceiling term was popularized in the 1980s and refers to barriers that exist for women that limit their upward mobility in organizations. More women than ever are entering the labor force but the majority of top management positions in almost all countries are primarily held by men. Female managers tend to be concentrated in lower management positions and hold less authority than men. This suggests that something beyond just [|sex differences] in career patterns must be at work to account for the huge difference in the number of men versus women in top management positions. Although women as a whole may place less emphasis on career success than men, there are a considerable amount of women who strive for top management positions and are unable to attain them. <span style="font-family: "Times New Roman","serif"; font-size: 12pt; line-height: 115%;">In a recent study almost three-fours of women and two-thirds of men believe that an invisible barrier (a glass ceiling) prevents women from attaining top management positions. Work is a place where women are judged already by their voice, their look, their wardrobe. These stereotypes still linger in the business world. These stereotypes silence the talent and confidence Page 4 Women on Facebook and its effects on jobs <span style="font-family: "Times New Roman","serif"; font-size: 12pt; line-height: 115%;">of female business executives in companies big and small every day. As women already deal with so much unfairness at workplace, don’t let Facebook be another reason for these employers to reject women for a new job or a promotion at an existing job. <span style="font-family: "Times New Roman","serif"; font-size: 14pt; line-height: 115%;">3 Tips to protect women from Facebook Ø<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> <span style="font-family: "Times New Roman","serif"; font-size: 12pt; line-height: 115%;">First step is to check your Facebook settings: ·<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">  <span style="font-family: "Times New Roman","serif"; font-size: 12pt; line-height: 115%;">Do you know who might be reading your Facebook profile? Are you really certain that it's only limited to those people who you've accepted a Friend request from? Log into your account, click the "Settings" button on the top left: then look at the "Networks" tab. Check and see how many people are part of your network. Sometimes it could be more than 4 million people. Lots of people do not realize that selecting a certain network could mean a lot of people. The best thing to do is not to select any network, just allow your friends that you trust to see your profile information. <span style="font-family: "Times New Roman","serif";"> <span style="font-family: "Times New Roman","serif";">Figure 2: Network settings <span style="font-family: "Times New Roman","serif";">Source: [] Ø<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> <span style="font-family: "Times New Roman","serif"; font-size: 12pt; line-height: 115%;">Second step is to clean up your profile: ·<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> <span style="font-family: "Times New Roman","serif"; font-size: 12pt; line-height: 115%;">Interestingly, employers are not just concerned about alcohol or drug use, or inappropriate photos. Get rid of any silly, profane or potentially bigoted, racist, sexist group memberships. ·<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> <span style="font-family: "Times New Roman","serif"; font-size: 12pt; line-height: 115%;">Try to list some favorite books, not just films and music. Employers will be impressed if you look well-read. Make your Quotations ones which are funny or profound, not all lewd jokes that your friends made after a few drinks. Check for Page 5 Women on Facebook and its effects on jobs <span style="font-family: "Times New Roman","serif"; font-size: 12pt; line-height: 115%;"> ·<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> <span style="font-family: "Times New Roman","serif"; font-size: 12pt; line-height: 115%;">Typos and spelling mistakes, these might seem unimportant, but they could be sending a negative impression to potential employers. ·<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">  <span style="font-family: "Times New Roman","serif"; font-size: 12pt; line-height: 115%;">Photos are another very important factor, Click onto the "Photos" tab. This will show // everything // which someone's tagged with your name. It's worth going through every single one, and untagging it if it's not something you want to be associated with. Click on the thumbnail to view a photo full-size, and click the "Remove tag" link next to your name (at the bottom, under the photo) to remove the tag. <span style="font-family: "Times New Roman","serif"; font-size: 12pt;"> <span style="font-family: "Times New Roman","serif"; font-size: 12pt;"> <span style="font-family: "Times New Roman","serif"; font-size: 12pt;">Figure: 3: Photos tag. <span style="font-family: "Times New Roman","serif"; font-size: 12pt;">Source:([]) <span style="font-family: "Times New Roman","serif"; font-size: 12pt;"> Ø<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> <span style="font-family: "Times New Roman","serif"; font-size: 12pt;">Third step is to make sure to keep the profile clean for the future. Once you've limited access to your profile and cleaned it up, you need to keep it safe for work. <span style="font-family: "Times New Roman","serif"; font-size: 12pt;"> <span style="font-family: "Times New Roman","serif"; font-size: 12pt;"> <span style="font-family: "Times New Roman","serif"; font-size: 14pt;">Recommendation <span style="font-family: "Times New Roman","serif"; font-size: 12pt;"> <span style="font-family: "Times New Roman","serif"; font-size: 12pt;">Before and during a job interview, the best thing to do is to stay away from these sites during the hiring process. it could cost a perfectly capable candidate a job by a misjudgment because of the music they have playing, or the clothes they are wearing in what is not intended to be a professional environment. And to sum up, Make sure all the pictures have been Blocked or un-tagged. If there's even a slight chance these pictures might cause embarrassment in a couple of years, block them. Make sure interests have been edited to match employers’ professionalism. List just the less-controversial interests. Also make sure group memberships have been edited. Be careful of groups joined because what could be funny to one might be offensive to others. <span style="font-family: "Times New Roman","serif"; font-size: 12pt;"> <span style="font-family: "Times New Roman","serif"; font-size: 12pt;"> <span style="font-family: "Times New Roman","serif"; font-size: 14pt;"> <span style="font-family: "Times New Roman","serif"; font-size: 14pt;"> <span style="font-family: "Times New Roman","serif"; font-size: 14pt;"> <span style="font-family: "Times New Roman","serif"; font-size: 14pt;"> <span style="font-family: "Times New Roman","serif"; font-size: 14pt;"> Page 6 Women on Facebook and its effects on jobs <span style="font-family: "Times New Roman","serif"; font-size: 14pt;">Attachment: Women accidently put a very personal comment as her status. <span style="font-family: "Times New Roman","serif"; font-size: 12pt;"> <span style="font-family: "Times New Roman","serif"; font-size: 14pt;"> <span style="font-family: "Times New Roman","serif"; font-size: 12pt;"> <span style="font-family: "Times New Roman","serif"; font-size: 12pt;"> <span style="font-family: "Times New Roman","serif"; font-size: 12pt;"> Figure: 4 <span style="font-family: "Times New Roman","serif"; font-size: 12pt;"> Source:([]) <span style="font-family: "Times New Roman","serif"; font-size: 12pt;"> <span style="font-family: "Times New Roman","serif"; font-size: 12pt;"> <span style="font-family: "Times New Roman","serif"; font-size: 12pt;"> <span style="font-family: "Times New Roman","serif"; font-size: 12pt;"> <span style="font-family: "Times New Roman","serif"; font-size: 12pt;"> <span style="font-family: "Times New Roman","serif"; font-size: 12pt;"> <span style="font-family: "Times New Roman","serif"; font-size: 12pt;"> <span style="font-family: "Times New Roman","serif"; font-size: 12pt;"> <span style="font-family: "Times New Roman","serif"; font-size: 12pt;"> <span style="font-family: "Times New Roman","serif"; font-size: 12pt;"> <span style="font-family: "Times New Roman","serif"; font-size: 12pt;"> Page 7 Women on Facebook and its effects on jobs <span style="font-family: "Times New Roman","serif"; font-size: 12pt;"> <span style="font-family: "Times New Roman","serif"; font-size: 14pt;"> <span style="font-family: "Times New Roman","serif"; font-size: 14pt;"> <span style="font-family: "Times New Roman","serif"; font-size: 14pt;"> <span style="font-family: "Times New Roman","serif"; font-size: 12pt;"> The following items are key sources for the report. Anderson, Joann. (October 16 2007). //Your Facebook can hinder job chances//. November 12, 2009.[]
 * <span style="font-family: "Times New Roman","serif"; font-size: 14pt;">References **

Foster, Jason. (September 14, 2009). //Dude, Seriously, Facebook could cost you a job//. November 12, 2009, []

Hali, Ali. (February 24 2009). //Make sure your Facebook profile doesn’t lose your job//. November 11, 2009. [] =<span style="font-family: "Times New Roman","serif"; font-size: 12pt; font-weight: normal;"> = =<span style="font-family: "Times New Roman","serif"; font-size: 12pt; font-weight: normal;">Mauser, Daniel. (September 24, 2009). //Facebook group may cause women their jobs//. November = =<span style="font-family: "Times New Roman","serif"; font-size: 12pt; font-weight: normal;">14, 2009. [] =

Williams, Kyle. (July 11, 2009). Can your MySpace or Facebook page cause you a job? November13,2009.[] <span style="font-family: "Times New Roman","serif"; font-size: 12pt;">