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Strategy report

 * TO:** Proximity Mobile Team
 * FROM:** Sohaib Qureshi
 * DATE:** September 23, 2009
 * SUBJECT:** T-mobile Strategy Analysis

Here is my T-mobile strategy analysis. T-mobile has teamed up with Google, using their android operating system. Many analysts think it will help T-mobile dominate other carriers. Whether Gen-y user will adopt t-mobile has their primary carrier will depend on what features the android provides.


 * Profile**

T-mobile is a mobile carrier that provides not only wireless service but also internet service. T-Mobile CEO is Robert Dotson. The founder of T-mobile is John Stayton. It was founded in 1992 as voice stream. It renamed itself T-mobile in 1996. (Kim, 2008)


 * T-mobile Revenue comes from**

· Consumer who purchase t-mobile service and pay monthly plan rates

· T-mobile @Home service providing internet. (Hiport)

The G1 will be on sale Oct.22 for $179.00 with a two year contract with 35.00 unlimited messages and data plan. T-mobile USA reported that with g1 in the market, the net income increased from 2008 at 383 million to 483 million ending in 2008. The total revenue boosted from 5.07 billion to 5.72 million. Previous year, the g1 in the market, revenue ended at 4.37 billion (Goldstein, 2009).T-mobile ended up with 32.8 million new subscribers with 2.94 million being new customers. (Goldstein, 2009)
 * Competitive Landscape**

The primary force head to head with T-mobile is the I-phone. T-mobile’s G1 upgraded to new mobile applications. Users still get the same experience as the I phone and Blackberry. Carrier such as At&t and Verizon will team up with operating by Google, which could put T-mobile in the back of the line.

Since Google is only in contract with T-mobile. This gives T-mobile an approach to differentiate in the market. (KIM, 2009)This is just the beginning of the new operating system by Google. Further Advancement may occur near the future which could put T-mobile at rise.


 * T-mobile Strategy**

Most of T-mobile promise is based on the Google operating system. This New system will enable to run multitask unlike the I-Phone. T-mobile hopes to bring in 80% of new subscribers with its updated G2 which could put an end to Apple I-Phone (android1,2009).

T-Mobile’s main focus is to give consumers an internet environment same as that on a desktop computer. It’s key focuses is to dominate what apple iPhone already offers but also provide enhancement with the new operating system. It has developed partnership with HTC, Google, and Open handset alliance in order to set a change in how we use the mobile internet. (androidg1, 2009).


 * Gen-Y Implications**

T-mobile dominates its rivalry through new technology and partnerships. The cost of the g1 is still high for the Gen-y consumers. G1 subscribers tend to be more the younger college generation, who look at price, reliability and looks.

I believe that T-mobile biggest challenge is not the fact that they can make phone with upgraded features but that the I-Phone will come up with new and better features provided by Apple applications. Being able to use the internet with new upgraded crystallized resolution, running multi task is certainly an attractive new feature. Unlike the I-phone, G1 is not touch screen but benefits from the slide qwerty keyboard. What will coerce Gen-y user to switch their carrier to T-mobile is how well their internet applications runs.


 * References**

Kim,Ryan Chronicle staff writer.(2008, Sept.24)Retrieved September23 from []

Haseman, Chris (2008). //Android Essentials//.. Retrieved September23 from []

Goldstein, Phil (2009, february27). Retrieved September23 from []

Jeff(2009,July 10). Retrieved September23 from []

Blog proposal
To: Proximity mobile team members From: Sohaib Qureshi Subject: Blog Proposal Date: October 21, 20099

We are asked to make a blog proposal to for new ideas. I propose that we do out Proximity blog post on the new Google operating system. This post can be used to attract anew group of customers that have yet to find out the upgraded applications Google has to offer compared to the i phone.

Day by day companies such as Verizon and ATnt are advertising their new upgraded phones like the iphone and blackberry. How ever t-mobile has teamed up with Google to use there android operating system. Once consumer are aware of the phone t-mobile has to offer with this new application they can benefit in two ways: 1) better phone plansand 2) cheaper phone. Once T-mobile traacts user with this android it could put t-mobile at rise and in comptetion with the big rivalry At&t I phone and Verizon's Blackberry.
 * Rationale**

I reccommend that we organize the post oround T-mobile in competitions with riverly. We can then embed 1 slide and 1 video.
 * Sources:**

Report proposal

 * To: ** Proximity Mobile Team
 * From: ** Sohaib Qureshi
 * Date: ** November 22, 2009
 * Subject: ** Proposal for report on I phone

I-phone long dominated the digital phone market with its advance application technology. It now seeks dominance in this newly emerging market with new upgrades like the cut, copy and paste text feature which was missing from its Basic computing feature with seemed to do everything. I propose this report on how I-phone is positioning itself to make its new features an essential component in the market. The few many distinctions between phones are blurring, bring them closer to computing. · Features like this will let users copy information from notes and web pages, and let people move text between different applications.
 * Need: **

· Having new features like the search function will let people hunt for applications at once including notes, calendar, and ITunes. · 100 new features are being added to the I-phone application

· Multimedia messaging will be available on the next generation i-phone No Single phone on the market including the blackberry can offer all of these exchanges. Apple claims that there are many other feature left to be added to the I phone. Apple states that it has rights on the new features in offering for a more computing experience. Client of Proximity who wish to target Gen-Y consumers need this report to understand the role of I-Phone’s constant upgrade in new feature, which allows users for a closer computing experience. The proposal report”I-phone and next generation upgrade” will cover the following topics. · I phone rivalry and competition · The convergence of 100 new features to I phone
 * Topics: **

· The need for I phone new technology for the Gen-Y generation · The Future that lies within what I-phone will offer The report will also include attachments that outline rights of certain features and compare them to the functions of other phone applications. //Mobilewhack.com, (//February 21, 2007) Retrieved November 22, 2009 from http://www.mobilewhack.com/top-ten-list-of-iphone-competitors/ Mobile whack reports that since the I phone released in January, The worlds had gone touch crazy. Touchpad technology is the way of future and many companies have heard the call and made the phone touchpad in direct competition with the I phone. There are top ten phones on the list competing with the I phone. Some are the real deal and some are just concepts.
 * Sources: **

Dave Caolo,”Rumore of future Iphone” March 21 2009, Retrieved November 2009 from[] Apple Insider report that the next generation will have 2 new features that will help apple stay on the lead. 1.) A video camera with high resolution will be part of the design, 2.) Faster internet service, most likely a 4g network. Apple Insider also discuss the one major upgrade that will threaten the rivalry: Multi-video messaging

//Roy Furchgott: Apple preview 100 new iphone features”(March, 17 2009)//

Roy Furchgott states Apple just completed the preview of the 3.0 O.s featuring 100 new features., which will give the I phone more utility. Although these features are addition, many phones are offering it on their operating system. Tough competition lies ahead for Apple.

//Saul Hansell,”I need an Iphone”( march 27 2009) // Saul Hansell talks about how the development of iphone has made it a priority to have a phone like the Iphone. Kids young as 12, talk about why the phone is mandatory because school and university official use websites like blackboard to communicate.

Jennifer bergoan, april 11, 2009, Retreived from http://newmobiletech.com/feature-phones-dominate-mobile-market-npd-feature-phones-will/

Team conference presentation proposal
//paste team conference presentation here//

Sales letter and report prospectus


December 5, 2009\ Ms. Diane Bronson, Director of Marketing Express Inc. 701 E Joppa Road Towson, MD 21286

Dear Diane,

I enjoyed talking to you yesterday at the proximity Next Generation Media seminar regarding Express’s need to promote its brand to Gen-Y consumers. Enclosed, you will find a prospectus for the report I mentioned describing how social media will target Gen-Y users.

As you suggested yesterday, Express feels that it must establish its brand identity with Gen-Y now in order to sell it products. I believe Proximity can work with you to advise a comprehensive campaign that uses on demand media and social networks to achieve this goal.

We will be able to provide you with customized surveys and feed back from focus group sessions to keep you up to date on social trends and emerging technologies. This will help Express shape its image to Gen-y. We also offer full range of service such as developing and executing customized ad campaigns by our production team__,__ which will appeal __top__ the Gen-Y. Proximity also has a large student population who can promote Express’s products through social networks such as __Myspace, Facebook, Twitter.__ __Using__ these net workers __will allow you to target__ Gen-Y and be more effective in reaching your goal.

I __invite__ you and your staff to join us at Proximity’s Towson office for a focus groups session on Express’s Gen-Y image. Following the session, you will have an option to meet with our group members to discuss how proximity can help you meet you marketing goals.

Sincerely Sohaib Qureshi Associate Media Analyst

Connecting with Gen-Y using on demand video chat. //**Kevin Rose **// As Instant messaging Fragment, Gen-Y is migrating to Video chat with its IChat application. This new form of chatting will change the way of communication globally. This newly empowered demographic will discontinue text chatting and video chat in other entertaining form.
 * Proximity reports **
 * // I phone: The Reinvention of texting //**
 * [[image:file:///C:%5CUsers%5CSemab%5CAppData%5CLocal%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image002.jpg width="93" height="66" caption="http://t3.gstatic.com/images?q=tbn:Tvens6bhCz5FmM:http://www.iphoneheat.com/wp-content/uploads/2009/06/iphone-video-fake.jpg" link="http://images.google.com/imgres?imgurl=http://www.iphoneheat.com/wp-content/uploads/2009/06/iphone-video-fake.jpg&imgrefurl=http://www.iphoneheat.com/2009/06/the-recent-iphone-video-spy-shots-confirmed-as-fake/&usg=__tmZEmr8O7xQORNdxLdCH3J8pLKg=&h=590&w=826&sz=82&hl=en&start=13&um=1&tbnid=Tvens6bhCz5FmM:&tbnh=103&tbnw=144&prev=/images?q=iphone+video+chating&hl=en&um=1"]] ||
 * //__The problem __//**

|| Proximity focus group results show that Gen-y viewer still value texting messaging as a way of personal communication on the daily. They will still experience the pehnomenon of texting and enjoyment. But with additional adding ichat to make it more personal and a better experience of communication.
 * //__ Proximity’s on demand video Solutio __//** ||
 * //__ Proximity’s on demand video Solutio __//** ||

This report details how Iphone video chat and other carriers are teaming up to release a new video chating personal experience. It will serve up to 1minute of video chat which will also be linked to your social media network pages like Facebook and Twiiter. Advertiser can use this app system to their target consumers.


 * Available now at www.proximity.edu **