TTh+2+music+survey

__**Notes from team meeting 10/01/09**__

//Radio One// - targets specific ethic group, offers FM Radio, digital channel (Sirius XM), pod casting; need to widen audience //Sirius X////M// - failing, too expensive, how to market? //Clear Channel// - ask how long a commerical can last. Reason for or against free radio; music repetition.

ask what way do they prefer to list to music online music websites seem to be more successful repetition a big issue off different media platforms to users to gain users (cell phones)

I think we should ask Gen-Y how they listen to music first because if we don't know that, the rest of our data doesn't matter. A good question might be:

What type of technology do you use to listen to music the most? Rate the following types of technology based on how much you use them (1- being not often and 10- being everyday):

Satellite Radio Online Radio (Pandora, Yahoo Music) Ipod or other MP3 Player (Itunes, Rhapsody) FM radio CD

How much of your digital music files have you obtained through legal means (CDs, iTunes, ect.)? All Most Half Little None

Select the method of purchasing music that you prefer out of the alternatives presented below (select only one option): 1. I prefer to purchase digital copies of songs/albums. 2. I prefer to pay for a subscription service to access a streaming library of music. 3. No preference.

(Hillary) I think we should ask Gen Y about the repetition issue:

1. Is repetition of songs a big reason why you might not listen to the radio? 2. If you listen to the radio, how often do you change the station(s)? 3. When driving, would you rather listen to the radio, CD, or your IPod/MP3 player?

I agree that we should ask about the mediums through which students listen to music. If we feel as if FM radio will be highly unpopular (or if we wish to gather more information for Clear Channel Communications) we should ask students if the reason they are less likely to listen to FM radio is issues with the stations or a preference for different music venues.