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Earlier this year Warner Brothers Decided to withdraw their support from the Blu-Ray format just as it was hitting its lowest point. As streaming media becomes more popular, disks will become more obsolete to the point where we will not use them anymore. LG Electronics recently announced that they will be coming out with a television that connects directly to the internet and will be able to benefit from online video on demand services such as Netflix. "The Blu-ray format is in jeopardy simply because the advent of downloading HD movies is so close...streaming video from the internet and other means of direct digital delivery are going to put optical formats out of business entirely over the next few years" said Roger L. Kay, president of Endpoint Technologies. Evidence also suggests that consumers do not know enough about the Blu-ray product to buy/invest in in a $250 player, not to mention the expensive Blu-ray disks. Currently, there are just over 1,000 titles in Blu-ray format, where as, there are thousand upon thousand titles in streaming format.
 * __Blu-Ray__**

As talked about in a 2007 article entitled [|Internet DVD Rentals Slowing Decline Of Video Rental Industry]//,// DVD rentals has been steadily declining since 2001. The invention of online video rental services, such as Netflix, is bringing the market back to life. With online video rental services you never have late fees and can watch movies without ever having to leave your home. You can start streaming videos right away and never have to wait online. While this is bringing down the DVD market and switching from transferring physical DVDs to now streaming files, it is creating a brand new market of its own. Below is a Netflix commercial that is not only funny but shows what they are all about: media type="custom" key="4755255"
 * __Netflix__**

Hulu is currently a website that offers TV shows and movies for free. Hulu is currently offering some movies, but mostly they offer pretty much every TV show out there. They are able to offer the premium TV shows because they have partnered with major Hollywood studios like FOX, ABC, NBC, Comedy Central, and many others to stream their shows and movies. Studios are turning to websites to counter thier dwindling DVD sales and TV show rentals and DVD's. They have realized that the new way is to stream their movies and TV shows over the internet to make money. No one really goes out and buys movies or TV shows on DVD's anymore because it is easier and costs less money to go on internet sites like Hulu. Digital Video Streaming is taking over the TV and Movie world and Hulu is just another site that is evident of that.
 * __Hulu__**

http://www.youtube.com/watch?v=1m71m-LBqFQ


 * __YouTube__**

YouTube is the number one online video streaming entity on the face of the earth. With nearly a billion site visits daily. They are currently owned by Google purchased for 1.65 billion dollars. To date current co-creator Chad Hurley serves as C.E.O. Google is desperate to turn this globally popular video streaming monster. Into the profit turn machine it has the potentail to be. As a result of the rise in popularity of online video streaming YouTube is currently in negotiations with all of the top Hollywood film makers to try and structure a deal on how YouTube could be used to stream movies same day as their DVD release dates. This partnership could benefit both Hollywood film makers; whom have lost billions of dollars due tp dwindling DVD sales, and also help YouTube to finally start turning profits. []

__**Game Systems**__

Game systems such as Microsoft's "XBox 360" and Sony's "Playstation 3" are becoming more popular with streaming video. A recent study has showed that 11.1% of people used a video game console connected to a television to view streaming video. These gaming consoles are able to connect directly to the internet which makes it extremely easy to view streaming video. Companies such as Netflix are partering with Microsoft and Sony to offer their service on their game platform. The ability to download movies and games is eliminating the need to rent them from physical stores such as BlockBuster. The Playstation 3 has the potential to catapult the percentage of streaming video users with its built in Blue-Ray player. There is also talk that Netflix will be partnering with Nintendo to bring streaming video to the "Wii." Ultimately, these three gaming consoles have the ability to drastically boost the number of streaming video users.

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