MWF+12+mobile+blog+post

Android is a mobile software that consists of an operating system (OS), middleware, and key applications. Google and T-mobile are the two primary leading developers to build this truly open system under the Open Handset Alliance (OHA). With Android being an open source platform, anyone that takes interest to this expanding software can make contributions to incorporate new technologies and innovations. The Android market offers thousands of downloadable applications both free and paid while the list is increasing larger and larger.

The Android 2.0 platform presents several new and exciting characteristics for users and developers such as:

· Built in flash support, color effects and digital zoom for the camera feature · Quick contact provides immediate access to a contact’s information by a click of a picture · Numerous accounts can be added to a device for email and contact synchronization · An improved virtual keyboard to make things more simple · Double tap zoom for the browser · Bluetooth 2.1 · Email exchange support

T-Mobile had sole rights to the Android operating system in the beginning and released the [|Google G1], the first smartphone to run on the Android OS in October 2008. T-Mobile then came out with the [|MyTouch 3G] on the Android OS to compete better with the iPhone and Blackberry.

Since Android is an open platform operating system, T-Mobile could only keep the lime light for so long. Almost every network is coming out with their version of the Android Google phone sometime within the next year or two. The new phones that are being introduced to the mobile market using the Android operating system are: This has the ability to give every network a boost and could potentially change the competitive landscape in the mobile market as a while. iPhone and AT&T might not be number one for long!
 * [|Verizon Droid>]
 * [|T-Mobile Motorola Cliq]
 * [|Sprint Samsung Moment]
 * [|T-Mobile Samsung Behold II]
 * [|Sprint HTC Hero]
 * [|Dell Android phone for AT&T]

The Android operating system is intended to take control of the smartphone market. In order to do that it must surpass the iPhone. In the past few months leading up to its release, an anti-iPhone campaign has been run consisting of several viral video advertisements which attacks iPhone and promotes Android superiority. One such is the "iDont" commercial which exploits incapabilities of the iPhone. The effect of this and such videos will be determined upon release of Android. media type="youtube" key="sjyQrmJWX7I" height="344" width="425"

Sprint took the same route as Verizon and made an ad to show everything the HTC Hero can do and how it can be customized to the person using it. media type="custom" key="4710171"

With the release of Google’s Android, many think that it will become a contender with Apple’s Iphone. With Android being an open source OS, such companies as Verizon, T-mobile, and Sprint can utilize it to challenge the Iphone market. With a lot of customers stuck in their contracts to a particular cell phone provider, Android will allow customers to get a powerful experience that isn’t Apple controlled. However Android does have a long way to go before it gets ahead of the Iphone craze.

Gen-Y will have a lot to say about how well Android does in the smartphone market. With the possibilities of getting Apple-like applications without the so called bad network, Gen-Y can be free to choose what provider to use with the Android OS.