MWF+1+video+blog+post

post blog ourline here

McClaning So we're focusing on the marketing strategies of the different On-demand providers in the current chaotic environment. So we're going to need to look at the different strategies some of the players are using, which people prefer/which is the most effective, and how it affects Gen Y. Anything else?

Ben I think that about sums it up.

Read this article its pretty interesting and it deals with our topic []

here is an article about PS3 with Netflix []

Tim That covers our topic for the most part. http://www.hd-report.com/ http://gizmodo.com/5401322/hahahaha-blockbuster-renting-movies-on-sd-cards-hahahahaha-from-kiosks

Ben [] This article talks about how as of next year hulu is going to have a subscription fee becasue they are not brining in enough money from commercial advertisers alone. In the near future, if users are willing to pay a subscription fee, Hulu is there best bet but, I feel the concept of "free" dissappearing, will send Hulu down and lose its critical mass of viewers.

[] This article comments on how blockbuster is also going to stream movie rentals to homes through peoples televisions, through some set up box. There woulb be a cheap $5-$10 fee. This sounds much better than the Hulu becasue ideally not everyone loves seating in front of their computer screens.

Really there is not cut clean answer to streaming online video we would ahve to complie a survey to get what clients as well as Gen Y what they would prefer. These are my end of the group objectives BLockbuster and Hulu. Ben

Hulu

Hulu is a joint venture of [|NBC Universal] ( [|GE] ), [|Fox Entertainment Group] ( [|News Corp] ) and [|ABC Inc.] ( [|The Walt Disney Company] ), with funding by [|Providence Equity Partners] Hulu videos are currently offered only to users in the [|United States]. In addition to NBC, ABC and FOX programs and movies, Hulu carries shows from other networks such as [|Comedy Central], [|Current TV] , [|PBS] , [|USA Network] , [|Bravo] , [|Fuel TV] , [|FX] , [|Speed] , [|Big Ten Network] , [|Syfy] , [|Style] , [|Sundance] , [|E!] , [|G4] , [|Versus] , [|A&E] , and [|Oxygen]. Jason Kilar, CEO of Hulu with its partners, has begun to consider the idea of charging for video content in the near future. The site doesn't make enough money from advertising to sustain itself. Chase Carey, president and chief operating officer of News Corp, which owns part of Hulu as well, said at a conference last week that subscription fees for the service could come as early as next year. Carey also mentioned that throwing up a pay-wall around all content is not the answer however; it doesn’t mean there won’t be any fees for some specially-created content and television previews For the past few years Hulu has been allowing free video content but, would the charging a fee completely wipe out their viewing critical mass? As of now there is not real clean cut solution however there has been talk of charging for mobile Hulu. We have to wait and see how Hulu and clients react with their future plan of action.

Blockbuster

Blockbuster is an American chain of DVD, Blue-ray, and [|video game] rental stores. In August 2004, Blockbuster introduced an [|online DVD rental] service in the U.S. to compete with the established market leader, [|Netflix]. However recently Blockbuster has launched trial services in Portland, Oregon, and Seattle that let broadband users select and watches full-screen movies streamed to their televisions, not their PCs. Blockbuster provides the movies while Enron turns them into digital files and stores them on a server. Reflex Communications provides the high-speed service and specially designed TV set-top boxes for 150 participating broadband customers. The trial service charges $4.95 per movie, but final pricing for service and rentals is not determined. I think the new development of blockbuster rentals through a receiver’s box for a low monthly fee is better than any other video provider. If you look at Comcast they charge a monthly fee for the service and then to rent movies there are additional fees. With Blockbusters plan you pay a one low time fee and rent as many movies as you want which beats everyone else. We have to wait and see how clients react and navigate in the video market.

__Netflix__ Netflix is an online DVD and blue-ray disc rental service, offering flat rate rental-by-mail and online streaming to customers in the United States. With over 100,000 titles and 10 million subscribers it is the largest in the world. Netflix uses its vast library of TV and movies to supply its partners (Insignia, LG, Microsoft, Roku, Samsung, Sony, TiVo, Vizio) with video for their on-demand streaming video through their various consoles. Netflix’s synergy with these companies has the potential to attract new customers through these different Medias. Netflix plans to continue partnering with other media providers and open its own web service for stream video.

__ISP’s__ In addition to providing cable television and high speed internet, Comcast offers a selection of videos available on demand. While most of the content is free for customers, there is an assortment of content available on a pay-per-view basis. Comcast also boasts the most hit movies ever available the same day as the DVD release; 80% in fact. This expansion of video content has potential to put Comcast in direct running with other video providers such as Netflix and Hulu. In May of 2009 Comcast teamed up with ESPN to provide its sports fans with excellent sports coverage at ESPN360.com. Comcast pays ESPN for this ammenity, providing Comcast customers with free access to ESPN360. In seeking digital media, will Gen-Y focus on convientent sources or is this generation froogle enough to seek out smaller less know sources of digital media?