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Strategy report
TO: Proximity Music Team FROM: Pham Bui DATE: October 27, 2009 SUBJECT: Radio One Strategy Analysis  This is my Radio-One strategy analysis. Radio-One is a large U.S. radio broadcasting company, which primarily targets African-Americans. Gen Y users will adopt Radio One as their primary source for radio broadcasting, if any Radio One can offer services beyond their targeted African American listeners.   Radio-One owns and operates 53 radio stations in 16 markets. Radio One stations are primarily located in urban-based location that targets high African American demographic areas (Radio-One, 2009). Radio-One owns 40% of TV-One network channel that collaborated with leading companies such as Comcast and Direct TV. Now based in Washington D.C., Radio-One CEO is Alfred C. Liggins III (Radio-One, 2009) .  TiVo's revenues come from three sources: · 58% of its net revenue from local advertising · <span style="font-family: "Times New Roman","serif"; font-size: 12pt;">24.2% from national advertising. ·<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> <span style="font-family: "Times New Roman","serif"; font-size: 12pt;">Other % is an owner rental income, ticket sales, revenue related to sponsored events, and management fees. <span style="font-family: "Times New Roman","serif"; font-size: 12pt;"> <span style="font-family: "Times New Roman","serif"; font-size: 12pt;">Radio-One is operating on a net income of -302,944 and has a quick ratio of 0.9, which can affect future revenues (Lexis Nexis, 2008). Radio-One may gain by the increasing its broadcasting market. Radio-One reduced its debt position by selling an underperforming station for $137.5 million in 2008 (Standard and Poor's, 2009). Radio-One balance sheet is placed well above its competitors. However, I see continued difficulties for the company as broader radio trends only favors urban market. <span style="font-family: "Times New Roman","serif"; font-size: 12pt;"> <span style="font-family: "Times New Roman","serif"; font-size: 12pt;"> <span style="font-family: "Times New Roman","serif"; font-size: 12pt;">Broadcasting radio is shifting to online radio to conserve power and gain more listeners. The primary driving force of broadcasting companies is traditional broadcast advertising. Radio-One continues to be challenged by worldly factors such as audience division and advertisers shift more towards the Internet and other new media platforms (Standard and Poor's, 2009). This landscape is still highly unstable because it is not yet clear what kind of media platforms will be in a user's favor. <span style="font-family: "Times New Roman","serif"; font-size: 12pt;"> <span style="font-family: "Times New Roman","serif"; font-size: 12pt;"> <span style="font-family: "Times New Roman","serif"; font-size: 12pt;">It is not clear what Radio-One planning to do with FM radio because of alternative means of accessing media. However, Radio One’s holds a strong market strategy by expanding its existing markets and creating new markets that have a significant African-American presence. <span style="font-family: "Times New Roman","serif"; font-size: 12pt;"> <span style="font-family: "Times New Roman","serif"; font-size: 12pt;">Radio-One is positioning itself to diverse complementary businesses such as TVONE channel, HD radio and online media. It has formed partnerships with major content vendors such as Cable/Satellite network programming, social networks - Black America Web, and magazine publication -GiantMag (Standard and Poor's, 2009). <span style="font-family: "Times New Roman","serif"; font-size: 12pt;"> <span style="font-family: "Times New Roman","serif"; font-size: 12pt;"> <span style="font-family: "Times New Roman","serif"; font-size: 12pt;">I believe that Radio-One's biggest challenge is not targeted listeners but rather the intense competition. Being able to access Radio-One broadcast from different media platforms are certainly an attractive feature. A company like CBS offers apple applications and iGoogle gadgets to increase public listeners ( <span style="font-family: "Times New Roman","serif"; font-size: 12pt;">SWOT Analysis, 2008) <span style="font-family: "Times New Roman","serif"; font-size: 12pt;">. <span style="font-family: "Times New Roman","serif"; font-size: 12pt;"> <span style="font-family: "Times New Roman","serif"; font-size: 12pt;">What will compel African Americans in Gen-Y to listen on Radio-One broadcast over other broadcasting companies such as CBS? It may just be the right time to merge with other leading broadcasting company. <span style="font-family: "Times New Roman","serif"; font-size: 12pt;"> <span style="font-family: "Times New Roman","serif"; font-size: 12pt;"> <span style="font-family: "Times New Roman","serif"; font-size: 12pt;"> <span style="font-family: "Times New Roman","serif"; font-size: 12pt;">References <span style="font-family: "Times New Roman","serif"; font-size: 12pt;"> <span style="font-family: "Times New Roman","serif"; font-size: 12pt;">Lexis-Nexis. (2008, March 31). Radio One. Retrieved September 29, 2009, from Lexis-Nexis Academic database. http://web.lexis-nexis.com. <span style="font-family: "Times New Roman","serif"; font-size: 12pt;"> <span style="font-family: "Times New Roman","serif"; font-size: 12pt;">Standard and Poor's. (2009, September 20). Radio One'D'. Standard & Poor's Company Profile and Stock Report. Retrieved from http://www.netadvantage.standardandpoors.com/. <span style="font-family: "Times New Roman","serif"; font-size: 12pt;"> <span style="font-family: "Times New Roman","serif"; font-size: 12pt;">SWOT Analysis. (2008, September 20). //Radio One, Inc. SWOT Analysis//, Retrieved September 29, 2009, from Business Source Complete database. <span style="font-family: "Times New Roman","serif"; font-size: 12pt;"> <span style="font-family: "Times New Roman","serif"; font-size: 12pt;">Radio One (2009). //Company Overview.// Retrieved September 29, 2009, from the Radio One, Inc. website http://www. radio-one.com. <span style="font-family: "Times New Roman","serif"; font-size: 12pt;">
 * <span style="font-family: "Times New Roman","serif"; font-size: 12pt;">Profile **
 * <span style="font-family: "Times New Roman","serif"; font-size: 12pt;">Competitive Landscape **
 * <span style="font-family: "Times New Roman","serif"; font-size: 12pt;">Radio One's strategy **
 * <span style="font-family: "Times New Roman","serif"; font-size: 12pt;">Gen-Y implications **

Blog proposal
TO: Proximity Music Team FROM: Pham Bui DATE: October 27, 2009 SUBJECT: Blog Post Proposal

I propose that we do our proximity blog post on users using various applications to stream their own stored music. This post will attract a new group of clients who may or yet understand the benefits of streaming their own music content.

Companies may want to encourage users to stream their own music content to other users. Users streaming music will be beneficial in two ways: 1) manage and control streaming music content 2) to reduce high IPS bills on streaming companies. Using streaming application is particularly attractive option for streaming music companies. Many of these organizations, however, do not support this idea because of the potential piracy issues that may arise.
 * Rationale**

I recommend that we use this article in the proximity music blog __Cost exceeds savings on Mandelson plan, ISPs say – and streaming companies not eager either__. []
 * Sources**

Report proposal
//paste report proposal here//

Team conference presentation proposal
//paste team conference presentation here//

Sales letter and report prospectus
//paste sales letter and report prospectus here//