TTh+2+mobile+blog+post

=Mobile Blog Post=

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**Overview / Introduction -** Josh
“I’m A Mac, I’m A PC”, “iPhone or Blackberry”. When it comes to smart phones, the rivalry between iPhone and Blackberry is the only thing worth talking about. If there was ever a time to compare these two devices it would be now. If you want to know which phone will fulfill your needs and match up with you best, this is the blog to read. This blog is going to break down each phone and give you the reader an unbiased comparison of these two popular smart phones.

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 * //Useful websites//**

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Polls- Justin
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**Market Share Analysis -** Ekta
I Phone closing in on BlackBerry market share

 The director of research, Paul Carton reported that Apple I phone is gaining steadily on BlackBerry market share, a great achievement considering Blackberry’s well-established position in the business sector. The market share of I Phones is 30% which is still lower then BlackBerry’s 40%.It was found that RIM products are not successful in attracting new users at the same rate. Rim’s monopoly on the smart phone market appears to be loosening, which is a great opportunity for Apple I Phone. Apple’s market share, characterize by CNNMoney.com was “gain” within the striking distance of BlackBerry. Among the customers who decide on buying a smart phone within the next 90 days, 36% plan to buy I Phone. 73% of the current I Phone users are satisfied with the device, compared with only 43% of BlackBerry consumer. BlackBerry is planning to launch a product this year, whereas Apple has already released the 3GS.

Coverage-Faiza
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Business use and Security- Malika
Blackberry and iPhone 3GS both are compatible with business users. Blackberry has been designed in a way to be enterprise - friendly whereas iPhone is more of an application phone that could be used for socializing or playing games. Blackberry came equipped with features like Microsoft office, Microsoft exchange, and ease of mobile e-mail. iPhone has come up with it's new Exchange and MobileMe applictions to integrate with the business world.

According to the IT people, iPhone has a very poor security system and anyone can hack into the iPhone within two minutes; even the iPhone developer claims that iPhone's security is one of the poorest out there. Blackberry has been claimed to be so secure that even President Obama can use it. Even though iPhone has tried to provide security using MobileMe, any smart hacker can still save the SIM card and won't let any information wipe out. Therefore, I could say Blackberry is used more for business and security while iPhone is more of a personal use device.

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Both the iPhone and the Blackberry allow consumers to download applications to their phones that are useful in their everyday lives. These applications vary from helping people find their cars in a parking lot to simulating the noise a fan would make for people who like to sleep with the fan on. People download applications for games, music, cooking etc… The amount of applications available are endless, almost anyone can find something of interest.

The battle between the iPhone and the Blackberry carries over into their application offerings. The iPhone was developed with Gen-Y in mind. It is a phone for people to have fun with as its focus is mainly on things such as new games and music. The Blackberry was originally designed to appeal to people in the business world. The Blackberry remains more geared for business people with applications such as Viigo, which allows people to view news & RSS feeds, audio clips & podcasts, stocks & money data, weather and more. Viigo even allows people to read books.

Blackberry’s lack of “cool” applications is one of the main things that makes it most vulnerable compared to the iPhone. Apple’s App store is packed with 15,000 of them. One of the main pitches of the iPhone is that developers are encouraged to design and sell their own applications. This allows for people to be creative and come up with applications that will improve their life in new and fun ways and get to see them appear as an application. One application allows consumers to turn their phone into a musical instrument. The remote application turns your iPhone into a stereo remote.

People do not generally buy their phones based on what applications they offer, but rather based on price, carrier and reviews. The question now is whether that will soon change with the emergence of the iPhone’s endless applications.

[|Developing Apps for iPhone]

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Best Intended Use- Lizzie
The long, arduous battle between iPhone and BlackBerry for the majority smartphone market share still has one very large dividing factor that, for now, neither company seems to be able to overcome despite any recent attempts to on either side. BlackBerry's primary market is still the business world, while iPhone is still niched with the novelty/ mainstream market due to it's newness.

There are two primary reasons for the division. One: BlackBerry has the security and operating platform that many business people require for working on the go. Despite Apple's success with Mac OS X, this is one thing they still have yet to incorporate into the iPhone for the business world to truly consider it a contender against BlackBerry. Two: iPhone has the applications and 'wow' factor or novelty which makes it a best choice for a mainstream, everyday smartphone. Up until recently, BlackBerry seems to have passed over the hundreds of applications to choose from and releasing a new update every 2 months and a new phone every 6 months.

But it still comes down to the basic fact that until the success of the recent endeavors by both companies can be looked at with a bit more hindsight, both phones remain firmly situated in their respective markets. The only area where this line maybe blurred is Gen Y. With the desire for features that are included both on a BlackBerry and on an iPhone, it seems to be the only true competition arena between the two companies.

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