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Strategy report
TO: Proximity mobile team From: Faiza Ejaz DATE: September 21st, 2009 SUBJECT: AT&T strategy analysis

Here is my AT&T strategy analysis. Although AT&T is going through competitive challenges but still in lead. The new theory of going green by AT&T is a wonderful thought that will help gen-y in many different ways. This facility is very user friendly as compared to others like t-mobile and Verizon. The statistics prove that, locally AT&T is the best as of today and second in the country for its wireless services.


 * Simplify the opening and get at the key issue you raise about the landscape. "ATT faces strong competition from Verizon in the wireless market. In addition to offering iPhone to Gey-Y users, ATT is also making a significant commitment to being a green busines . . . .**


 * Profile **

AT&T is the largest provider of local **and** long distance telephone service in the Unites States and also provides DSL internet access. It is the second largest provider of wireless service in the United Sates, with 77 million wireless customers and more than 150 million total customer

AT&T acquired Cingular mobile and SBC in 2005. It eventually sold SBC for $16 billion. AT&T has its corporate headquarters in Dallas, Texas; its new chairman and CEO **is** Randall Stephenson.

AT&T revenues come from **the** following sources:


 * customers who contract for monthly wireless plans
 * The facilities that at&t provide are internet and text messaging and also adds up to monthly payments
 * Advertisements, sponsorships
 * make the second item in the list - parallel with the other two or just collapse it under the fees paid by customers for service. You need to explain the last point - does ATT get revenue from ads that other componies run on their network? The source of the revenue is not clear here.**

AT&T has the total revenue of $119.3 Billion, and the assets of $284,528 Billion. It also states that AT&T has the net income of $10.463 Billion with 294,600 employees as of 2009.


 * Competitive Landscape **

The main force in the mobile landscape is the rivalry between AT&T and Verizon. The iPhone gives AT&T an advantage over Verizon and the Blackberry.


 * Much of the stuff in the two paragraphs below is repetitive. Essentially you are saying is that the Blackberry and the 3G are handsets that challenge the iPhone. So add a sentence to the paragraph above explaining what advantage iPhone gives ATT and then briefly describe how these two other models compare to it.**

AT&T has something better to offer in respect of smart phones because they are more comprehensive and admirable as compared to Verizon smart phones. Smart phones like iphone from AT&T and blackberry from Verizon have so many differences not just in look but also feature wise. In addition, as of smart phones, iPhone was the first ever touch phone released by apple incorporated with AT&T; on the other hand, blackberry came later and tried to show the replica.

Another competitive facet that AT&T is going to face through t-mobile; due to their new product of HTC, my phone3G with features like FCC pictures and inventory checking and touch screen. This new product of t-mobile will also be a future competition for AT&T. since my phone 3G from t-mobile is not yet released so it would not be possible to state that if users’ of t-mobile will increase by AT&T users switching to t-mobile.


 * AT&T Strategy **

AT&T has adopted following strategies to survive competition in this landscape:


 * You need to make these two item parallel - that is make the first one like the second one by starting with a simple verb. What you have in the first one are various things that fall under the heading of promoting the network itself. The fact that these items are on a survey is not really important. So just list the particular features that AT&T supports with its network.**

· AT&T has done this survey stating the questions, Why people Choose At&t for their Smart phone and not Verizon? The points that were mention in the survey were the fastest 3G network. The only national network that lets you talk while emailing or browsing the web. The best selection of smart phones. Ranked #1 in customers’ satisfaction among smart phones owners. The best coverage of World Wide Web. Stating these points in the survey, answers were all in favor of at&t that “YES” at&t does provide all of the above not Verizon or any other mobile company.

· Partner with DELL to launch a smart phone that uses Google’s Android mobile software on the AT&T’s network. Gen-Y Implications **
 * 


 * You need to reorganize this section. Start with the fact that the iPhone has captured the imagination of Gen-Y. Then discuss how it is also using the appeal of green technology. The first sentences in the first paragraph below in italics are awkward and not focused. Just start with the simple declaration - AT&T has adopted a green policy. The first sentence in italics in the second paragraph doesn't really say anything specific and the rest of that paragraph just repeats the importance of the green policy. Do you have any specific issues to connect with "too many changes?" If not, you can delete the whole paragaraph since it adds nothing else to what you have already said.**

//The future is going to be green. Considering this thought in head, AT&T is going green as well.// Aditya Kaul an ABI senior analyst stated, “We found that AT&T has the most practical approach to measuring the energy use of its network,” “The Company is also better than the others in setting specific targets with specific plans on how they will reduce their energy consumption.” (witkin 2009) also E.P.A calculations states that in at&t’s estimated annual report, in 2008 has reduced 207,549 metric tons of Carbon di- oxide emissions from its wireless networks. This equals removing 40,000 cars from the road.

//I believe that AT&T is going through way too many challenges in regard of competition, but they are still doing the best as compared to others.// Specially, the fact that at&t is going green is a very positive approach toward more success in future. This thought of at&t will be very helpful for gen-y because by going green at&t is saving a lot of energy for future.


 * <span style="font-family: 'Times New Roman','serif'; font-size: 12pt; line-height: 115%;">REFRENCES **

<span style="font-family: 'Times New Roman','serif'; font-size: 12pt; line-height: 115%;"> <span style="font-family: 'Times New Roman','serif'; font-size: 12pt; line-height: 200%;">[] [] [|http://www.att.com] [] []
 * put in the full APA reference for each of these.**

//page revised strategy report here//

Blog proposal
<span style="font-family: 'Times New Roman','serif'; font-size: 12pt; line-height: 115%;">TO: Proximity mobile team FROM: Faiza Ejaz SUBJECT: Blog Post Proposal DATE: November 6, 2009
 * <span style="font-family: 'Times New Roman','serif'; font-size: 12pt; line-height: 115%;">BLOG PROPOSAL **

I suggest that we do our blog post on coverage issue in regards to Iphone of AT&T and Blackberry of Verizon. This notion can help client understand the difference coverage between these two smart phones and to determine which phone is best phone in terms of service/ coverage and features.


 * <span style="font-family: 'Times New Roman','serif'; font-size: 12pt; line-height: 115%;">Rationale **

<span style="font-family: 'Times New Roman','serif'; font-size: 12pt; line-height: 115%;">Apple iphone of AT&T is still among the best and well-used phones so far, whereas blackberry of Verizon best known for coverage. Rumors are that Steve Job the CEO of Apple will be putting up with Verizon in respect to iphone due to its coverage. Verizon also provide companies service for the company employees. Another factor that makes the AT&T service bad is that iphone data users misuse or abuse the data coverage whereas, blackberry users do not abuse the data coverage


 * <span style="font-family: 'Times New Roman','serif'; font-size: 12pt; line-height: 115%;">SOURCES **

<span style="font-family: 'Times New Roman','serif'; font-size: 12pt; line-height: 115%;">I insist on that we do approach the aspect of coverage issue between these two smart phones; because in near future whichever phone has the best coverage will be the phone everyone wills lookup to, regardless of who is the provider.

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Report proposal
Below are some links that can help differntiate between AT&T and Verizon war for so called " 3G network and its coverage"

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Team conference presentation proposal
//paste team conference presentation here//

Sales letter and report prospectus
//paste sales letter and report prospectus here//