ekta

Type in the content of your page here. Below is a sample strategy report on Verizon phones which I addressed to the Proximity mobile team.  _ TO: Proximity mobile team FROM: Ekta Bhatt DATE: October 1, 2009 SUBJECT: Verizon strategy analysis

Here is my Verizon strategy analysis. Whether Gen Y will continue using Verizon wireless as their primary source, however, depends on whether Verizon company continues offering the outstanding service and products.

**Profile **  In 1999 Vodafone Air Touch in a joint venture with Bell Atlantic Corp. formed Verizon Wireless. Verizon Wireless began operation on April 4, 2000. It is the largest U.S telecommunication network with a total of 87.7 million U.S. subscribers (Wikipedia, 2009). The company ’ s profit has risen from $1.27 billion to $1.67 billion. The company has increased the revenue to $24.75 billion from 23.77 billion (Reardon, 2008).  Verizon Wireless revenues came from following sources:

· Consumers who purchase Verizon phone, GPS navigation software, cable, internet service and phone plans. · Merging of the companies also increased the revenue. · CDMA (code division multiple access) technology, used by Verizon Wireless consumers.

 The primary force driving competitions in the mobile marketplace is a rivalry between top competitors AT&T Mobility, Sprint and T-Mobile. The company also faces competition from other companies like Cricket, U.S. Cellular, and Metro PCS (//About Verizon wireless,// 2009). As Verizon Wireless is pricey, it gives an opportunity to other competitors to upgrade their standards and satisfy customers. The competitors are also putting terms for contract renewals, which will encourage the customer to continue their service from the same subscriber.
 * Competitive landscape **

<span style="font-family: AGaramondPro-Regular; font-size: 12pt; mso-bidi-font-family: AGaramondPro-Regular;">Verizon dominates the market by providing great customer service and best reception. Even though, Verizon cell phone plan is pricey, it is highly reliable. Verizon wireless has introduced some of its new products in the market such as phones by <span style="font-size: 12pt; mso-ascii-font-family: AGaramondPro-Regular; mso-bidi-font-family: AGaramondPro-Regular; mso-fareast-font-family: AGaramondPro-Regular;">“ <span style="font-family: AGaramondPro-Regular; font-size: 12pt; mso-bidi-font-family: AGaramondPro-Regular;">LG, Motorola, and Samsung that can store MP3 music file directly into the cell phone, video capturing and high definition camera cell phones <span style="font-size: 12pt; mso-ascii-font-family: AGaramondPro-Regular; mso-bidi-font-family: AGaramondPro-Regular; mso-fareast-font-family: AGaramondPro-Regular;">” <span style="font-family: AGaramondPro-Regular; font-size: 12pt; mso-bidi-font-family: AGaramondPro-Regular;"> (//Verizon wireless phones with new services activation,// 2009).Verizon Wireless choose to fight the competitors by maintaining their high standard, inventing new products and technology. It provides touch screen phones, PDA <span style="font-size: 12pt; mso-ascii-font-family: AGaramondPro-Regular; mso-bidi-font-family: AGaramondPro-Regular; mso-fareast-font-family: AGaramondPro-Regular;">’ <span style="font-family: AGaramondPro-Regular; font-size: 12pt; mso-bidi-font-family: AGaramondPro-Regular;">s, smart phones, Blackberry devices, push to talk phone, broad band devices, GPS Navigation software, VZ Navigator, 3G capable Verizon cell phones through which videos and data can be transferred through V Cast. The TV, internet and cable service provided by Verizon is known as FIOS (Fiber Optic Service) in which services is delivered through fiber optic cable (//About Verizon wireless,// 2009). All the above inventions help the company to dominate the market place. <span style="font-family: Calibri; font-size: 12pt; mso-bidi-font-family: AGaramondPro-Regular; msobidifontfamily: AGaramondPro-Regular;"> <span style="font-family: Calibri; font-size: 12pt; mso-bidi-font-family: AGaramondPro-Regular; msobidifontfamily: AGaramondPro-Regular;"> <span style="font-family: AGaramondPro-Regular; font-size: 12pt; mso-bidi-font-family: AGaramondPro-Regular;">Although Verizon Wireless attracts Gen Y with the new products and latest technology, their prices are too high. Researchers found that Verizon is leading the wireless market with 56.8 million subscribers compared with AT&T <span style="font-size: 12pt; mso-ascii-font-family: AGaramondPro-Regular; mso-bidi-font-family: AGaramondPro-Regular; mso-fareast-font-family: AGaramondPro-Regular;">’ <span style="font-family: AGaramondPro-Regular; font-size: 12pt; mso-bidi-font-family: AGaramondPro-Regular;">s 56.3 million, which can be easily achieved by the competitor (Welman, 2007). I believe that biggest challenge for Verizon Wireless is to bring down their prices and continue providing the quality services. Great service with low prices will compel Gen Y to continue using Verizon Wireless. <span style="font-family: Calibri; font-size: 12pt; mso-bidi-font-family: AGaramondPro-Regular; msobidifontfamily: AGaramondPro-Regular;"> References
 * <span style="font-family: Calibri; font-size: 12pt; mso-bidi-font-family: AGaramondPro-Regular; msobidifontfamily: AGaramondPro-Regular;"> Verizon Wireless strategy **
 * <span style="font-family: Calibri; font-size: 12pt; mso-bidi-font-family: AGaramondPro-Regular; msobidifontfamily: AGaramondPro-Regular;">Gen-Y implications **

Verizon Wireless Authorized Agent. (2009). ** //Verizon Wireless Phones with New Service Activation.// Retrieved September 29, 2009, from h   **<span style="font-family: Calibri; font-size: 12pt; mso-bidi-font-family: AGaramondPro-Regular; msobidifontfamily: AGaramondPro-Regular;">www.1800mobiles.com/verizon-wireless-cell-phones.html

** Retrieved September 30, 2009, from ** <span style="font-family: Calibri; font-size: 12pt; mso-bidi-font-family: AGaramondPro-Regular; msobidifontfamily: AGaramondPro-Regular;">http://en.wikipedia.org/wiki/Verizon_Wireless

<span style="font-size: 12pt; mso-ascii-font-family: AGaramondPro-Regular; mso-bidi-font-family: AGaramondPro-Regular; mso-fareast-font-family: AGaramondPro-Regular;">’ <span style="font-family: AGaramondPro-Regular; font-size: 12pt; mso-bidi-font-family: AGaramondPro-Regular;">s profits soar on wireless. ** Retrieved September 29, 2009, from ** http://news.cnet.com/8301-1035_3-10075870-94.html <span style="font-family: Calibri; font-size: 12pt; mso-bidi-font-family: AGaramondPro-Regular; msobidifontfamily: AGaramondPro-Regular;"> //.// ** Retrieved September 29, 2009, from ** <span style="font-family: Calibri; font-size: 12pt; mso-bidi-font-family: AGaramondPro-Regular; msobidifontfamily: AGaramondPro-Regular;"> http://www.ehow.com/about_4743944_verizon-wireless.html <span style="color: #333333; font-family: 'Verdana','sans-serif'; mso-bidi-font-weight: bold;"> <span style="font-family: Calibri; font-size: 12pt; mso-bidi-font-family: AGaramondPro-Regular; msobidifontfamily: AGaramondPro-Regular;"> Wellman, S. (2007, April 5). Verizon Wireless retakes the lead in the U.S. Wireless market. // ** Retrieved September 29, 2009, from ** <span style="font-family: Calibri; font-size: 12pt; mso-bidi-font-family: AGaramondPro-Regular; msobidifontfamily: AGaramondPro-Regular;">http://www.informationweek.com/blog/main/archives/2007/04/verizon_wireles_3.html;jsessionid=FBCP3NODXLNLDQE1GHPSKH4ATMY32JVN


 * Proposal**

TO: Proximity Mobile Team FROM: Ekta Bhatt DATE: November 24, 2009 Subject: Proposal for report on Apple

Apple dominating the mobile market with its new invention, Iphone. It now seeks dominance in the market for its new product, I phone that will work on Verizon Wireless and all global networks. I propose to write a report on how Apple is positioning itself to make its technology an essential component in this market.

The once sharp distinction between the existing Apples Iphone and new Iphone is much smaller with a smaller screen. <span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; msobidifontfamily: Symbol; msofareastfontfamily: Symbol; msolist: Ignore;">· Mobile companies are introducing Iphones with 3G wireless technology, GPS mapping, and Microsoft Exchange. <span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; msobidifontfamily: Symbol; msofareastfontfamily: Symbol; msolist: Ignore;">· It is trying to combine three products in one- phone, widescreen IPod, and an internet device supported with HTML email and a desktop class web browser. <span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; msobidifontfamily: Symbol; msofareastfontfamily: Symbol; msolist: Ignore;">· Easy and fast access to the Internet and email over the cellular network via Iphone is possible through 3G technology. <span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; msobidifontfamily: Symbol; msofareastfontfamily: Symbol; msolist: Ignore;">· 3G also make it possible to do multiple things at a time, such as surf the web, download email, get directions, and watch videos even while the person is on call.
 * Need **

No single mobile company in the market now, excluding the Apple, can offer all these features.

Legal rulings, however, support Apple’s claim that it alone has proprietary rights to an essential piece of technology that all next-generation mobile hubs must have: smart phone that can be used to surf the web, download email, get directions, and watch video at the same time while the person is on the phone. <span style="font-size: 12pt; mso-bidi-font-family: AGaramondPro-Regular; mso-fareast-font-family: AGaramondPro-Regular;">Clients of Proximity who wish to target Gen-Y consumers need this report to understand the role this essential Apple technology will play in allowing them to multiple task and make things available at their finger tips.

<span style="font-size: 14pt; mso-bidi-font-family: AGaramondPro-Regular; mso-fareast-font-family: AGaramondPro-Regular;"> <span style="font-size: 12pt; mso-bidi-font-family: AGaramondPro-Regular; mso-fareast-font-family: AGaramondPro-Regular;">The proposed report, "Apple Technology and the Next-Generation mobile Hub," will cover the following topics:
 * <span style="font-size: 14pt; mso-bidi-font-family: AGaramondPro-Regular; mso-fareast-font-family: AGaramondPro-Regular;">Topic **

<span style="font-family: Symbol; font-size: 12pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; msobidifontfamily: Symbol; msofareastfontfamily: Symbol; msolist: Ignore;">· <span style="font-size: 12pt; mso-bidi-font-family: AGaramondPro-Regular; mso-fareast-font-family: AGaramondPro-Regular;">Apple’s product iphone, that works on U.S largest wireless carrier, Verizon;

<span style="font-family: Symbol; font-size: 12pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; msobidifontfamily: Symbol; msofareastfontfamily: Symbol; msolist: Ignore;">· <span style="font-size: 12pt; mso-bidi-font-family: AGaramondPro-Regular; mso-fareast-font-family: AGaramondPro-Regular;">Apple insider, new product that will be launched by next summer;

<span style="font-family: Symbol; font-size: 12pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; msobidifontfamily: Symbol; msofareastfontfamily: Symbol; msolist: Ignore;">· <span style="font-size: 12pt; mso-bidi-font-family: AGaramondPro-Regular; mso-fareast-font-family: AGaramondPro-Regular;">“Voice and data service” will be available even outside the 3G area;

<span style="font-family: Symbol; font-size: 12pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; msobidifontfamily: Symbol; msofareastfontfamily: Symbol; msolist: Ignore;">· <span style="font-size: 12pt; mso-bidi-font-family: AGaramondPro-Regular; mso-fareast-font-family: AGaramondPro-Regular;">The need for Apple's unique technology in next-generation mobile hubs.

The report will also include attachments that outline Apple’s market share and compare it’s functionality with other mobile hubs.

<span style="font-size: 14pt; mso-bidi-font-family: AGaramondPro-Regular; mso-fareast-font-family: AGaramondPro-Regular;"> <span style="font-size: 12pt; mso-bidi-font-family: AGaramondPro-Regular; mso-fareast-font-family: AGaramondPro-Regular;">The following items are key sources for the report. I still need to find detailed analysis of Apples patent claims.
 * <span style="font-size: 14pt; mso-bidi-font-family: AGaramondPro-Regular; mso-fareast-font-family: AGaramondPro-Regular;">Sources **

<span style="font-size: 12pt; line-height: 115%; mso-bidi-font-family: AGaramondPro-Regular; mso-fareast-font-family: AGaramondPro-Regular;">Popular Electronics. (2009). //Apple Iphone 3G 8 GB.<span style="font-size: 12pt; line-height: 115%; mso-bidi-font-family: AGaramondPro-Regular; mso-fareast-font-family: AGaramondPro-Regular;"> Retrieved November 20, 2009, from < [] > Copyright 2009, reports about the technology protocol HSDPA (High-Speed Downlink Packet Access) used by the Iphone for the fast download of data over UMTS Networks. New 3G product will let the consumer multitask in more places without having connection with Wi-Fi, and still get the best speed available. <span style="font-size: 12pt; mso-bidi-font-family: AGaramondPro-Regular; mso-fareast-font-family: AGaramondPro-Regular;">Time CNN. (2009). The best inventions of the year.<span style="font-size: 12pt; mso-bidi-font-family: AGaramondPro-Regular; mso-fareast-font-family: AGaramondPro-Regular;">Retrieved November 23, 2009, from <http://www.time.com/time/specials/2007/article/0,28804,1677329_1678542_1677891,00 html>

Time CNN talks about the best invention of the year, Iphone. Frommer Dan. **//IPhone for Verizon in 2010//**. (2009, Nov 07). Retrieved <span style="font-size: 12pt; mso-bidi-font-family: AGaramondPro-Regular; mso-fareast-font-family: AGaramondPro-Regular;">November 23, 2009, from < [] >

Frommer reports about the new product “apple insider” that will work on Verizon Wireless and all global networks. He also mentioned that the new Iphone will be smaller than current invention, and also has a smaller screen. It will be cheap for Apple to make a CDMA friendly Iphone. It also gives flexibility to change the current phone to a CDMA version which would be inexpensive.

Bode Karl. Verizon Iphone looking more like a sure thing.// (2009, Nov 11). Retrieved <span style="font-size: 12pt; mso-bidi-font-family: AGaramondPro-Regular; mso-fareast-font-family: AGaramondPro-Regular;">November 23, 2009, from <<span style="font-size: 12pt; mso-bidi-font-family: AGaramondPro-Regular; mso-fareast-font-family: AGaramondPro-Regular;">http://www.dslreports.com/shownews/Verizon-iPhone-Looking-More-Like-A-Sure-Thing-105443> <span style="font-size: 12pt; mso-bidi-font-family: AGaramondPro-Regular; mso-fareast-font-family: AGaramondPro-Regular;"> Apple insider gives an idea to the consumer that AT&T’s agreement to offer Iphones wouldn’t be extended and Iphone will be operated on the Verizon network by next summer. The vendors are trying to construct a smaller device that will be compatible with both CDMA2000 (EVDO Verizon) and UMTS 3G (HSDPA, AT&T) networks.


 * Sales letter**

<span style="color: black; font-family: 'Arial','sans-serif'; font-size: 10pt; line-height: 115%;">December 7, 2009 Mr. Michael Cooper, Director of Marketing The Earth Engineering Corporation 703 York Road Lutherville, MD 21093

Dear Michael:

I enjoyed talking with you yesterday at Proximity’s Next Generation Media seminar regarding Apple’s need to promote its upcoming product to Gen Y consumers. Enclosed you will find a prospectus for the report I mentioned describing the various features and great service supported by Apple Insider, operated on Verizon network.

As you noted yesterday, Apple feels that it must establish brand identity among the Earth Engineering Corporation’s employees now so they can enjoy the better service and multitask at the same time. I believe Proximity can work with you to devise a comprehensive campaign that uses latest technology and social networking to achieve that goal.

We can provide you with customized survey and focus group results to help shape Earth Engineering’s image as technologically advanced company. Our faculty consultant can advice your employees about the flexibility, reliability, efficiency and the cost of our upcoming product. In addition, we have trained student software engineers who can efficiently guide the employees, in selecting the product. Our research shows that Engineer interns are knowledgeable and can effectively communicate the message to potential buyers.

I invite you and your staff to join us at Proximity’s Towson office for a special focus group session where we will have a short discussion about our new launch. After that session, you can meet with members of our group to discuss how Proximity can help you meet your efficiency goals.

Sincerely, Ekta Bhatt Associate Media Analyst

Enclosure **//<span style="color: white; font-family: 'Arial','sans-serif'; font-size: 18pt; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Arial;">PROXIMITY reports //** || || <span style="font-family: 'Arial','sans-serif'; mso-fareast-font-family: Arial;"> //<span style="font-family: 'Arial','sans-serif'; mso-ansi-language: EN-US; mso-fareast-font-family: Arial;">I phone won the hearts of Gen Y // ||^   || <span style="color: maroon; font-family: 'Arial','sans-serif'; font-size: 18pt; mso-ansi-language: EN-US; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Arial; msoansilanguage: EN-US; msobidifontsize: 12.0pt; msofareastfontfamily: Arial; msospacerun: yes;"> **<span style="color: maroon; font-family: 'Arial','sans-serif'; font-size: 18pt; mso-ansi-language: EN-US; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Arial;"> Ekta Bhatt ** || Apple Insider, new product launched in 2010 **//__<span style="color: #333300; font-family: 'Arial','sans-serif'; font-size: 18pt; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Arial;">The problem __//** <span style="color: #333300; font-family: 'Arial','sans-serif'; mso-ansi-language: EN-US; mso-fareast-font-family: Arial;">Apple I phones operated on AT&T network, attracted Gen Y due to its various features such as fast 3G wireless technologies, GPS mapping, and even more features available at finger tips. Beside the great technology, AT&T only represents ¼ of the total U.S wireless subscriber base. It was found that number of potential I phone buyers refused to buy Apple I phone as they were not satisfied with the AT&T service. Consumers have been complaining about the AT&T network, especially the residents of the New York city. ||
 * <span style="color: maroon; font-family: 'Arial','sans-serif'; font-size: 18pt; mso-ansi-language: EN-US; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Arial;">Will Apple I phones become more popular, if operated on Verizon network? **
 * <span style="color: maroon; font-family: 'Arial','sans-serif'; font-size: 18pt; mso-ansi-language: EN-US; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Arial;">Will Apple I phones become more popular, if operated on Verizon network? **

//__<span style="color: #333300; font-family: 'Arial','sans-serif'; font-size: 18pt; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Arial;">Proximity’s on-demand media solution __// <span style="color: #333300; font-family: 'Arial','sans-serif';">Proximity focus group results show that <span style="color: #333300; font-family: 'Arial','sans-serif'; mso-ansi-language: EN-US;">the I phones became increasingly popular among Gen Y, but poor AT&T network failed to get more consumer. In order to satisfy the consumers need, Apple is going to launch its new product “Apple insider” which will be operated on Verizon Wireless. The company predicts that more advanced features and the impressive size of the device will catch the attention of Gen Y, and help the company increase the consumer to 150 millions. <span style="color: #333300; font-family: 'Arial','sans-serif'; mso-fareast-font-family: Arial;"> ||
 * <span style="color: maroon; font-family: 'Arial','sans-serif'; mso-fareast-font-family: Arial;">Available now at www.proximity.edu **